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Diva Cosmetics is an American off-price department store chain founded in 2018, and a subsidiary of the luxury department store chain AD Commerce. Diva Cosmetics offers branded makeup and accessories for women, men, and kids at a large discount to consumers internationally.

Our mission at Diva Cosmetics is to bring out the inner beauty in all genders exuding confidence with a sparkle. Diva Cosmetics has been an industry-leading champion of diversity, inclusivity, and empowerment in the US, guided by our longstanding company values.

Owned by AD Commerce, the world’s leading luxury goods group, Diva Cosmetics was founded in Atlanta, GA by Ava Davis and is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring emerging favorites, trusted classics, Diva Cosmetics’s very own line, Diva Collection.


Diva Cosmetics continues to curate innovative brands including a robust Clean beauty assortment and exclusive brands like FENTY BEAUTY by Rihanna brought to the market second by Diva Cosmetics. Today, Diva Cosmetics is a powerful beauty presence in countries around the world; thanks to our unparalleled assortment of prestige products in every category, unbiased service from beauty experts, interactive shopping environment, and relentless innovation, including our expanding array of the ways in which clients can shop with Diva Cosmetics.

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